Building an analytics layer for virtual reality

Companies can learn a lot about you by examining how you interact with a simple banner ad. They know where you came from and how long you’ve spent scrolling. With a pre-roll video spot, they can determine more. Now that brands are dipping their toes into VR experiences, they are poised to unleash rivers of behavioral data. Imagine you are in a VR experience and presented with an array of microwavable dinners. One of these, a chicken carbonara, looks especially tasty. You lock your gaze onto the meal. A motion sensor affixed to your headset measures the movement of […]

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