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Building an analytics layer for virtual reality

Companies can learn a lot about you by examining how you interact with a simple banner ad. They know where you came from and how long you’ve spent scrolling. With a pre-roll video spot, they can determine more. Now that brands are dipping their toes into VR...

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Dinner served up with the help of virtual reality

For $65 you're taken on a 360 degree virtual reality adventure. Credits: Newshub. If you like to know where your food comes from, then a new Wellington dining experience might be for you. New Zealand's oldest tavern The Thistle Inn has launched something very, very...

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SA Police receive VR firearms training simulator system

Image: VirTra A new virtual reality (VR) firearms training simulator system is up and running at the South Australian Police Academy. The new system is the first upgrade of the SA Police firearms training simulator in more than 10 years. Deputy Commissioner Linda...

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Using Experiential Design to Expand VR Presence Theory

Dustin Chertoff has pulled experiential design insights from the advertising world to come up with a more holistic theory of Presence in virtual reality. In 2008, he was in graduate school and was dissatisfied with the major theories of VR Presence. His gaming...

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SA Police step into simulator for firearms training

SA Police cadets and Special Task And Rescue (STAR) officers are going high-tech using virtual reality technology for firearms training. The technology worth $480,000 surrounds police officers with a 300-degree screen that plays out real-life situations such as a...

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