How a mobile app is helping GameStop grow virtual reality into a $3B business

Since the release of the augmented reality mobile game, GameStop has logged doubled sales in Pokemon-related merchandise, gaming merchandise like Nintendo 2DS and 3DS handheld consoles, and mobile chargers at 462 of its stores that have been designated “PokeStops” and “Pokemon Gyms” in the game. The company plans to keep its Pokemon success going with a Pokemon Day (planned in advance of the release of Pokemon Go) on Aug. 1 and by stocking Pokemon Sun and Moon, two role-playing video games set to be released in November. GameStop already sells virtual reality headsets like the Samsung Gear VR, Merge VR and HTC Vive, and is taking pre-orders for the Sony Interactive Entertainment Playstation VR system, which is expected to be a major revenue stream when it debuts on store shelves in October. The headsets cost from roughly $80 to several hundred dollars.

Virtual reality headsets and video games could be the hottest gifts this holiday season

Alex Yparraguirre, 28, of Fort Myers, plays a demo called London Heist Getaway through the Playstation VR headset at GameStop in Brandon. Yparraguire has already pre-ordered a headset. ZACK WITTMAN | Times For the first time, Alex Yparraguirre felt like he was actually in […]

Nintendo NX update: Company reveals why new console may skip Virtual Reality

Nintendo NX probably won’t have VR support Nintendo has all but ruled out virtual reality support for its next console the NX. With Sony releasing PlayStation VR in October and Microsoft bringing virtual reality to Project Scorpio, Nintendo was asked by Bloomberg whether the company was looking into VR. […]