Virtual reality is seen as a potential game-changing technology in the sports world. For the Tampa Bay Buccaneers, the future is now.
The Buccaneers say they are the first professional sports team to merge live, 360-degree video inside a 3D environment for gameday experiences and digital stadium tours. The team is using the technology to introduce fans to the newly renovated Raymond James Stadium. Using a virtual-reality headset and a traditional videogame controller, fans can experience what it’s like to walk around the field and the Hall of Fame Club, a new addition to the 18-year-old venue.
At this year’s Wimbledon tournament, the brand created its first VR campaign, #FeelWimbledon, which let users experience hitting a winning shot as champion (and Jaguar ambassador) Andy Murray himself.
According to Robert Herd, head of communications at Jaguar Land Rover UK, the video has accumulated 97 million impressions since its launch in mid-June. The brand’s target was 50 million. […]
“As an organization, we constantly look to innovate and provide the best fan experience possible, and our approach was no different with the addition of the Vikings Voyage,” Vikings Owner/President Mark Wilf said. “The Voyage will bring fans together, allowing them to engage with their family and friends while celebrating Vikings history.” […]