Dustin Chertoff has pulled experiential design insights from the advertising world to come up with a more holistic theory of Presence in virtual reality. In 2008, he was in graduate school and was dissatisfied with the major theories of VR Presence. His gaming experience showed him how much of his feeling of immersion was related to the content of the game. He wrote an essay published in the journal Presence where he laid out what he saw were the two major limitations of VR Presence theory at that time. LISTEN TO THE VOICES OF VR PODCAST “First, many models […]