Virtual reality is potentially vital engagement tool

Goldfarb Weber produced a simulation for Lubrizol that took users on a ride through a new chemical formulation. Photo by CONTRIBUTED PHOTO The new wave of virtual reality (VR) is here, allowing users to visit distant planetscapes, pilot a fighter jet, or clock a quarterback’s point of view as he surveys an opposing defense. Not everyone believes the hype, but the business world sees a potential in virtual reality technology that goes far beyond gaming or entertainment. VR’s high degree of realism and efficiency has local firms excited about developing fully immersive experiences that market products and solve real-world […]

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